WHAT IS VALUE?
As a buyer, it is important to recognize the difference between getting a great price and BUYING QUALITY PROPERTIES AT A DISCOUNT. Price is only part of the evaluation of a property. You do not have to look further than some of the Bank Owned Foreclosures and Short-sales in southern Utah to see the difference. There is a trap that many buyers fall into at some point, and that is leaning toward the best price vs. the best value.
Imagine that you are buying an investment property that you plan on holding for a minimum of 5 years. There are two properties that are essentially the same for you to choose from. Same size, same number of bedrooms, etc. One is priced $15,000 below the other unit. Which one do you purchase? If you say the lower priced one you are not alone. Many inexperienced buyers and investors would say the same and possibly make a mistake. They are choosing price over the other factors that affect value. Here is why you want to Buy Quality At A Discount.
You can see how Value is more than just price. A Savvy Buyer is looking for Total Value and you do this through Buying Quality Properties At a Discount.