Some agents get a listing, snap a few photos of the property with their smart phone, slap it up on the MLS and move on to the next client. That is NOT how Lance Clifford & Associates does business! What sets our team apart from the rest of the agents in Washington County is how we market our listings. We engage in what is known as "Active Marketing".
Passive marketing is basically sitting around with your fingers crossed waiting for a buyer to show up and buy your home (what the majority of agents do). Passive marketing is also holding open houses, sending out flyers and advertising in the newspaper (most agents don’t even do this). These methods are passive and you can't predict if they will work or not. Yet agents that don’t want to work at getting your home sold will insist that they have sold many homes this way. While you can get a home sold that way, you cannot guarantee it. Active marketing on the other hand is much more aggressive and very predictable. Our team is on the phone every single day and call 10, 25, and 50 even 100 people asking them if they would like to buy your home, if they know someone who would like to buy your home or if they would like to sell their house. Why do we ask them if they would like us to sell their house? The more signs we have out in the community, the more buyers that will call on those signs. The more buyer calls we get, the more people we can show your house to.
Pricing a home correctly is truly an art and includes the proper interpretation of statistical analysis and gut instinct guided by experience and market knowledge. Lance’s pricing analysis includes a close examination of recent comparable home sales, pending sales, an evaluation of overall market movement and aspects of your property that impact marketability including location, demand and condition of the home. We also factor in inventory levels of comparable properties and evaluate the impact of distressed properties in the area.
Our goal is to get you the best possible price in the quickest amount of time.
Make a good first impression and get your home market-ready. Homes sell quicker and for more money if they are prepared properly for sale. We can help you with staging, organization and can even help facilitate repairs so you can get the best price possible. We utilize a combination of professional photography and videography to create stunning listings that separate your home from the rest of the listings.
Today, home buyers shop for real estate online and start searching long before they even speak to a REALTOR®. Our state of the art website has thousands of buyers looking for homes just like yours. Go ahead and take it for a test drive and see for yourself how user-friendly and intuitive it is.
When you list your home with Lance Clifford & Associates, your property will be entered into the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites, like Trulia, Zillow, HomeFinder.com, and Google Maps. Because KWLS directs searches to my listings, all the leads for anyone who inquires on your house come to ME – not some other agent who’s unfamiliar with your property.
Benefits of KWLS include:
The Internet can be an endless sea of home searching. KWLS casts a wide net to ensure your property is syndicated in a way that is impactful, getting your home noticed by more potential buyers!
Call Lance today for a free market analysis so that you know what your home is worth with no obligation!
Check out our reviews on Zillow.